Blog
Quantified growth, written honestly
Field notes on revenue leaks, the math behind website fixes, and audit ROI. Ranges and assumptions — never hand-waving.
What is a website revenue leak?
A revenue leak is the money a working website should capture but doesn't — because of speed, friction, or unclear messaging. Here's how to see it, size it, and put it in front of a prospect.
How much is a slow website costing your prospect?
Site speed isn't a vanity metric — it maps directly to lost conversions and lost revenue. Here's the honest way to put a monthly dollar range on it, so your pitch carries a number instead of an opinion.
The math behind pricing a website fix
How to attach a defensible dollar figure to a website issue — the formula, the benchmarks, and the honesty rules that keep it credible when a prospect pushes back.
Is a website audit worth it? What to tell the prospect who asks
Sooner or later a prospect asks why an audit is worth paying for. Here's the honest answer — what separates an audit that changes a decision from a checklist nobody reads.
Pitching a dental practice: what a slow site costs in new patients
Dental prospects don't buy 'modern design' — they buy new patients. Here's the math that turns a slow booking page into a number a practice owner reacts to.
Pitching a real estate agent: what a slow site costs in commissions
Real estate prospects respond to commission math, not design critique. Here's the arithmetic to put in the email — and the benchmarks that keep it conservative enough to defend.
Website audit tools that show the money (not just red X's)
Most audit tools output a score or a checklist. A few connect issues to dollars. If you sell web work, here's how to tell the categories apart and pick the one that actually helps you close.
How to estimate conversion loss from site speed
A step-by-step, honest method for turning a prospect's load time into an estimated conversion (and revenue) loss — with the assumptions kept visible, so the figure survives being questioned on a call.
Audit a prospect. See what your email could say.
Drop in any prospect's URL. In about two minutes you'll see the report they'd receive and the angle your email would open with. No card, no signup.
Free · no card · bulk CSV campaigns inside the app