The report is built to be read top-to-bottom in under a minute — by you when you're picking an angle, and by the prospect when you send it.
What's on it
- Score gauge + sub-scores — an overall health score and a breakdown across SEO, Performance, Conversion, and UX. The sub-scores tell you where the problem is.
- The headline — the traffic and dollars at stake per month, as a range.
- Peer benchmark — where this site ranks against others we've analyzed in the same industry (e.g. "scores lower than 78% of dental sites we've graded"). It's a real, checkable percentile, not a vibe.
- Ranked issues — each with the signal we measured, the assumption we made, the dollar/visitor range at stake, and the specific fix. Expand any issue to see the full signal → assumption → math chain.
- The redesign block — copy rewrites and, on higher tiers, before/after visuals of the fix.
How to read the numbers
Every figure is a range with stated assumptions on purpose. Expand an issue to see exactly how we got there, and sanity-check the inputs. If an assumption is off for your business, the range moves — that transparency is the point.
What "leak" vs "prize" means
If the headline says money you're losing, the site has a working conversion path. If it says what a booking path would be worth, the site currently can't convert and we're pricing the opportunity, not inventing a loss. See leak vs prize framing.
Next: sharing your report.
Audit a prospect. See what your email could say.
Drop in any prospect's URL. In about two minutes you'll see the report they'd receive and the angle your email would open with. No card, no signup.
Free · no card · bulk CSV campaigns inside the app