A dentist's leak is not a realtor's leak. So before pricing anything, the audit detects the site's industry and applies a matching money model.
The niche packs
We maintain typed config packs for distinct verticals — real estate, dental, e-commerce, home services, legal, med spa, restaurant, and a general small-business fallback. Each pack carries its own:
- Dollar model — the conversion and close rates, and the value of one win, that are realistic for that industry.
- Issue emphases — what matters most (e.g. tap-to-call for home services, checkout friction for e-commerce).
- CTA and trust vocabulary — the language that fits.
Detection + confidence
We read the page and match it to a niche, with a confidence score. High confidence → the specific pack applies. If confidence is low, we fall back to the general small-business model rather than force a wrong fit — so the audit is never a dead end, and never applies (say) dental math to a law firm.
Sub-industries
Some packs cover related trades (home services spans HVAC, plumbing, roofing). The report notes the detected sub-type where it changes the emphasis.
Why it beats a generic audit
One generic "designer's lens" applied to every site produces generic numbers. Niche-aware models produce figures an owner recognizes as their business — which is what makes them believable.
Related: how the dollar figures work.
Audit a prospect. See what your email could say.
Drop in any prospect's URL. In about two minutes you'll see the report they'd receive and the angle your email would open with. No card, no signup.
Free · no card · bulk CSV campaigns inside the app