Personalization at scale

A dentist's leak is not a restaurant's leak.

The research that makes outreach land is knowing how that business actually makes money. We ship eight typed industry packs — each with its own money model — and detect which one applies to each prospect automatically.

From a real audit

Real Estate (Canada)

visits × (inquiry rate 1.5–3%) × (inquiry→closed ~1-in-40) × ~$20K avg commission

Dental

visits × (booking-request rate 2–5%) × (request→booked 50–70%) × first-year patient value

Home Services

visits × (quote-request rate 3–7%) × (quote→booked 40–60%) × avg job value

The problem

What this fixes

The same generic email whether the prospect is a law firm or a restaurant.
Dollar claims with no grounding in how that business actually earns.
Manually researching each vertical before you can say anything credible.

How it works

Under the hood

01

Auto-detect the industry

We read each prospect's site and classify it into one of eight packs with a confidence score. Below the floor we fall back to a general small-business model — a lead is never a dead end.

02

Apply that pack's money model

Each pack carries its win-unit (a new patient, a booked job, an order), conversion + close benchmarks, and a formula the email restates — so the number sounds like their business, not a template.

03

Tune priorities & language

Each pack emphasises different issues and speaks that industry's vocabulary, so the email reads like you spent an hour on their business.

The difference

Old way vs. the way it should be

The old way

One design lens applied to every prospect on the list.

With Digicitor

Eight money models — dental, home services, e-commerce, legal, med spa, restaurant, real estate, general SMB.

See it on your own site.

Or open a live sample report →

Questions

Good to know

What if a prospect's industry isn't one of the eight?+
They still get a full audit on a general small-business model, so the lead stays usable. The packs keep expanding.

Explore

Related capabilities

Audit a prospect. See what your email could say.

Drop in any prospect's URL. In about two minutes you'll see the report they'd receive and the angle your email would open with. No card, no signup.

Free · no card · bulk CSV campaigns inside the app